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Marketing Management

Marketing Management

by Dr. Supreet Singh, Dr. Vikas Indoria (Author)

Rs. 950/-

Book Details

  • Hard Bound: 335 pages
  • Publisher: APST Publication
  • Publication Year: 2014
  • Language: English
  • Edition: 1st
  • ISBN-13: 978-11-282143-2-6
  • Product Dimensions: 14.5 x 22.5 cm
  • Average Customer Review: Be the first to review this item


The book offers a comprehensive coverage of core marketing concepts and their dynamics and strategies. Its contemporary, integrated presentation and strategy-based approach extensively cover critical and fundamental topics required to succeed in the professional arena. The summary and end-of-chapter exercises provided in the book facilitate the recapitulation of the essential terms and concepts to enhance the in-depth knowledge and learning experience of the readers. It also contains concise, lucid, and engaging information supplemented with real-life examples. In addition, it comprises authentic marketing case studies from top MNCs to demarcate its presence among other books. · Fundamentals of Marketing · Principles and Precepts of Marketing Management · Product Decisions · Pricing Decisions · Distribution Decisions · Communication Mix in Marketing · Marketing Strategies · Neo-Marketing Trends. Though meant for students specifically, this book however, has its content so rich, covering almost every issue related to marketing, that even academicians and practitioners would find it extremely useful & would benefit immensely by using it as a reference book.