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Service Marketing

Service Marketing

by Dr. Supreet Singh, Dr. Sri Niwas Pandey (Author)

Rs. 950/-

Book Details

  • Hard Bound: 321 pages
  • Publisher: APST Publication
  • Publication Year: 2014
  • Language: English
  • Edition: 1st
  • ISBN-13: 978-11-282143-1-9
  • Product Dimensions: 14.5 x 22.5 cm
  • Average Customer Review: Be the first to review this item

Description

Services marketing is a sub field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast moving consumer goods (FMCG) and durables) and the marketing of services. Services Marketing: Text & Readings is an anthology of original works of corporate leaders from the India Services Sector. In addition, a detailed section deals with the conceptual issues of services marketing. Services marketing typically refers to both business to consumer (B2C) and business to business (B2B) services, and includes marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services.
Services are economic activities offered by one party to another. Often time-based, performances bring about desired results to recipients, objects, or other assets for which purchasers have responsibility. In exchange for money, time, and effort, service customers expect value from access to goods, labor, professional skills, facilities, networks, and systems; but they do not normally take ownership of any of the physical elements involved.